Marketing is a crucial aspect of maximizing value, and I am uniquely qualified for and enthusiastic about that role. As a marketing professional with over 15 years of experience in various industries, I enjoy the unique challenges of the auction world. As the VP of Marketing at Hilco Industrial, I was responsible for executing marketing budgets totaling $500,000 per year, while target-marketing thousands of contacts based on their interest in a particular industry segment. I carried out a total overhaul of the company’s client and customer-facing marketing and proposal materials.
I have always gravitated towards challenging and creative roles, and I’m excited about this opportunity with Integra. Even at a young age I tested my skills with graphic design, ad creation, video and photo editing. I do not limit myself to a cookie-cutter process and formula for selling the same types of assets over and over; instead, I constantly research the newest technologies and marketing ideas and implement them on behalf of our clients.
At Integra, we tailor our approach to each project since every business is unique and does not fit a standard template. I continuously examine the marketing performance analytics and explore different technologies and methods of achieving positive ROI for our clients.
At home in the Chicago suburbs, my husband Chris and I enjoy hiking with our dogs, Louie & Leo, and spending time with family and friends – including the other Integra team members.